How do you make someone buy your product or service?
Do you post about them on social media? Or maybe run ads on Facebook or Google? You could even host a webinar or run ads on TV.
What About Buyer Intent?
Whatever you decide to do, it’s important to understand buyer intent. What is buyer intent? Basically, it’s the probability that someone will purchase your product. Depending on the platform that you use to market your product, buyer intent differs.
Let’s look at Facebook and Google for example. Some marketers will argue that running ads on Google is much easier than on Facebook because the buyer intent is much higher. People are already searching for things they want, all you have to do is have the right keywords in your ad, right?
How about Facebook…which arguably has much lower buyer intent. People use Facebook to scroll and read funny things or look at memes. They usually aren’t trying to buy something, making it more challenging to create compelling ads.
Think About Your Product
But the bottom line is always this…before you can even think about your ad strategy, you have to make sure your product or service is something that people actually want. Is there a market for your product? Is your offer compelling enough?
You can throw thousands of dollars into an ad campaign, but it won’t convert if you don’t have something that people want. Even if what you offer is something common such as business consulting or life coaching, what sets you apart from others? Why should someone choose you over other business consultants or life coaches?
My point is, before you start advertising your products or services, make sure your offer is compelling. If it is, keep buyer intent in mind when choosing the right platform for advertising your business.
I hope my insights into buyer intent will help you create a compelling offer. Let me know what you think in the comments below and contact me with any questions. Here’s to your success!