Every weekend, I look forward to spending time with my favorite four-legged friend.
This past weekend was no different.
My dog, Marley, is a yellow lab mix. Ever since I rescued him from the shelter years ago, I figured out something incredible: He’s always reminding me of some really great marketing lessons.
That sounds insane. I know; your dog obviously has a lot to teach you about life in general, but marketing? Could it be?
Yep. It sure could.
(I know you might be more of a cat person or a no-animal-at-all type. It’s okay. You can still look at your neighbor’s, friend’s or family member’s dog and learn the same lessons.)
Here’s the first thing Marley teaches me about marketing:
We want our audience to feel good about engaging with us.
My dog makes me feel loved. He makes everyone around him feel that same way.
When we’re connecting with our audience– when we’re building out multimillion-dollar campaigns– we want to engage our audience.
We have to make them feel good about associating with our brand.
Brand engagement has been, and always will be, one of the biggest factors when it comes to having a successful marketing campaign.
I know that your dog doesn’t have opposable thumbs. It can’t hop on your social media or email accounts and work on brand engagement.
But the next time you’re around your or someone else’s dog, pay attention to how much it shows you that it loves you. That sort of feeling drives you to play with (i.e. engage with) said dog (i.e. audience).
Here’s the second marketing lesson we can learn from our furry pals, and this one’s a two-parter:
(1) If one approach doesn’t work, try a new one.
(2) You have to be omnipresent for your audience.
If I’m sitting on the couch, watching hockey or binging a show, and Marley wants something, he’ll come up to my left side and nudge me with his nose until I give in.
If I’m still not giving him what he wants after he noses at my left side, he walks over to my right side and does the same thing.
It always works.
So if one approach doesn’t work in marketing, we have to try another one. We have to take a different angle before it sticks, or use a different marketing channel before we start to see the results we want.
Keep showing up. Keep trying new things. Eventually, you’ll get what you want– just like Marley always does.
Here’s the third and last lesson Fido can teach you about marketing:
Keep showing up with a good attitude until you succeed.
Marley is always happy to see me.
It doesn’t matter what happened yesterday. Maybe he didn’t get the exact amount of treats he wanted. (Naturally, he didn’t. I’m pretty sure there’s no such thing as “enough” treats in his mind.)
Maybe I didn’t play outside with him long enough. (Again, I don’t think any time counts as “long enough.”)
No matter what, Marley is just glad to see me. He keeps wagging his tail until he succeeds in getting what he wants. And when that first attempt doesn’t work, he keeps trying until it does.
That’s the difference between leaders and non-leaders.
Keep investing. Keep learning. Keep serving your audience. Keep testing your ideas.
Not only will those Lessons A La Marley help you to be successful in your business, but you can apply them to the rest of your life too.
So, how can I keep serving you.
For support in your marketing and entrepreneurial journey, let me know here:
To your success,
P.S. There are almost endless marketing channels you can explore to engage your audience.
But you need effective copy to succeed in whichever ones you do test.
I can help you out there too with a FREE consultation: https://copywritertoday.net/free-consultation/