A Common Lie in Marketing…

You know all about email marketing, right?

The thing that everyone and their mother is shouting about being dead…

Well, let me tell you something.

They’re all wrong.

And so are you, if you’ve fallen for that pitch.

The truth of the matter is that email marketing is just as powerful as it has EVER been. The key is just doing it right.

When you know what you’re doing… you can turn subject lines into viable leads nearly every time.

So, how do you do it right?

It all starts with three things.

Three things that if you have or do, you’ll be unstoppable.

(If you want to learn more, you can keep reading or reach out to me—your call.)

First: Build and maintain a high-quality list.

More often than not, a few high-quality connections will be more valuable than a ton of people that couldn’t care less about what you’re saying.

A friend of mine, Brian Kurtz, will go on several podcasts, and come to the end of the show, he’ll say, “If you enjoyed, visit my site and listen to this other interview. From there, you can join my list.”

And just like that… Brian has a filter for his list.

Anyone who listens to both podcast episodes and joins the list clearly wants to hear what he has to say.

On the other hand, anyone who doesn’t do all of that wouldn’t click on his emails anyway.

So in that way, his filter or obstacles has helped him refine his list and keep it high-quality.

Second: Create strong and interesting subject lines.

The best way to refine your subject lines and create consistent gold is to figure out what works for your list.

To do that, you can do a split test.

There are a few ways that you can approach a split test. But for simplicity’s sake, I suggest pitting two subject lines against each other.

Send two sets of emails to separate fractions of your list—one with subject line A and the other with subject line B.

Then after some time, perhaps an hour, check to see which subject line got more engagement.

If subject line A has more opens, send that one out to the rest of your audience.

It’s that simple.

As for writing the subject lines, try to be creative. But understand that there are no rock-solid rules here. Some things will work for one audience but fail for others.

Third: Send emails consistently.

I preach this all the time. And I’ll continue to do it until everyone gets it.

You need to send emails to your list at least once a week, but preferably more often than that.

I always tell people to look at it as a real relationship…

You would never talk to someone you wanted to maintain a connection with once a month.

So why would you treat your list that way?

Being consistent with your emails allows you to become a dependable figure in the lives of those on your list, which will make taking the next step to a business relationship that much easier.

That just about wraps up this email.

But remember…

Create a high-quality list, make creative subject lines and be consistent.

If you can manage those three things, you’ll be an email rockstar. But if you need help with anything email marketing, my team and I can support you.

We’ve been helping clients create and maintain their email lists for years, and we can help you next.

Contact me to talk about it sometime.


To your success,


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