Before we get into anything today, let me say that I’m not going to include some story about a made-up person learning a lesson, or even some personal story about how I overcame a struggle in this email.
I will tell you about three things. Specifically, the three marketing trends that will quickly sink your business.
And please, for me, don’t assume you’re above falling into these trends before reading about them.
I’ve seen more than one or two people make that mistake, and I’d rather not see it again.
These marketing trends are things that I’ve witnessed pop up several times over the years, and they always disguise themselves as something new or exciting.
But despite whatever new face they put on, they’re still dangerous traps.
So hear me out until the end. You can either do that or contact me here so that we can talk.
First on my list is something that you’ve probably noticed if you’ve been alive for more than a year or two:
1. There’s Always a New Social Media Platform.
I’ve seen the rise of Twitter, Instagram and hell, even TikTok recently.
And I know how exciting every new platform can seem.
But if you let the new and shiny platforms distract you from being consistent on ones where your audience is located, you’ll regret it.
After all, the odds that one of your followers on Facebook will see the new TikTok that you chose to do instead of posting on Facebook is around zero…
They’ll only notice your lack of activity and clock it as inconsistency, creating a rift in your relationship.
So before chasing the new social media platform, be consistent with what you know and show up for the audience you have.
2. Chasing Vanity Metrics.
I understand that likes, views and comments are all great.
They’re definitely fun notifications to see.
But as a business, they aren’t important in the least.
In most cases, the only things that matter are the metrics that relate to your specific goal.
For instance, if your objective is to grow your brand reach, the only thing that you should care about is how many people see your posts—not how many hit like.
Or let’s say you’re trying to boost the purchases of a certain product.
Well, the number of orders made should be your only concern, right?
It doesn’t matter how many times a comment was made on a social media post.
To put it simply, don’t get caught up in the glitz and glam. Focus on your goals.
3. Ignoring Traditional Media.
The urge to ignore traditional media and focus on social media is strong, especially nowadays.
However, just because social media is effective, that doesn’t mean that you have nothing to gain in the traditional media world.
At Business Marketing Engine, we run radio, television and direct mail for many clients.
And without fail, those efforts always produce a very high ROI, which is reason enough to continue doing it.
But even better, the cost of all traditional marketing efforts has been dropping.
That means that it’s more accessible than ever.
So, after reading about those three trends…
I’m honestly curious, have you fallen for one or two?
Reply to this email and let me know.
If you did fall for any of them in the past, I hope that you now have the info needed to avoid them in the future.
But, keep in mind that new forms of social media, vanity metrics and digital marketing are all okay. You just don’t want to get caught up with them.
To your success,
P.S. If you need any help refining your marketing and producing real results, let my team and I help.
At Business Marketing Engine, we can support all of your marketing efforts, from digital to traditional, which will allow you to focus on what you do best.