Here’s a story about a woman named Liz who made a big mistake. It’s not long or complicated.
There’s a lot to learn from it.
So I encourage you to stick around.
With that said, I should probably introduce you to her.
She’s a 40-year-old woman who just started her first business about a year ago, and things were going really well.
She found it easy to succeed— easier than she imagined.
And eventually, she started to wonder if running a business was really that hard.
But as Liz’s business grew, that changed.
Things started to slip.
She couldn’t meet her goals.
Her marketing was erratic and fractured, which only pushed her ideal clients away…
Month after month, everything became harder.
And although she didn’t know it at the time, she was having trouble because she was missing something…
She didn’t have an effective marketing plan.
That was her big mistake.
I know what you may be thinking…
“Really? That’s it?”
But be careful.
An effective marketing plan is much more than you think.
It doesn’t just address the type of ads you’ll put on Facebook or Google.
It’s much more.
An effective marketing plan accounts for everything your business needs to maintain consistent and safe growth.
It helps you start your days with intention.
From setting your goals to understanding the steps that will help you reach them and everything else…
A good plan has you covered on every front.
Now, I could get back to the story…
I could tell you how Liz faced challenge after challenge until she finally put her business on the right path with a marketing plan…
But I think you get the picture.
So I’ll do something else instead.
I’ll help you build your effective marketing plan before you have the same experience as Liz.
If you’re interested, book a call with me.
I’d love to discuss what you and your business need to succeed.
And while you’re at it…
Check out The Engine Builder’s Show.
One of the latest episodes includes a few tips on building an effective marketing plan.
I’m sure you’ll find it helpful.
I hope to speak with you soon.
To your success,