Do You Use Binary Posts?

Have you heard of binary posts?

If not, you need to read this right now.

I’m breaking down everything you need to know about them. That way, you can use them to generate revenue on a whole new level.

And by the way, don’t worry.

I won’t make this a snooze fest.

I’ll keep it light.

Now, for those who have never heard of binary posts, here’s what you need to know…

They’re super simple.

Every binary post only has a yes or no answer, leading people to something they already want.

The first one I ever saw was an engagement post that asked,

“If I was driving through your town, would you get coffee with me?

Yes or no?”

That type of question is too simple to ignore.

You don’t even have to think about your response.

Your mind automatically provides an answer.

You’re going to create the same type of easy-to-answer question, just with a twist.

Instead of focusing on coffee, we’re going to hone in on three primary human desires— time, money and love.

(Coffee is fourth.)

We all want those three things.

If you can connect your offer to one of those in a binary post format, then you’ll provide value to your prospect, and they’ll likely respond to you.

From there, you just have to nurture the connection until you have something tangible.

Not long ago, I used the format to promote one of my offers.

Here’s how it looked…

“Would you be interested in getting the cold email template that I have, which helps me get three appointments daily?

If so, comment yes down below.”

It’s simple.

It connects with people’s desire for money.


It’s a good email template, if I can say so myself, lol.

After you get a few good replies to your post, interact with them.

  • Get their name, email and phone number.

  • Give them access to whatever you mentioned in your post.

  • Follow up a few days or weeks later to ensure they got the intended result.

Once you do all of that, you can introduce them to your other offers.

It works almost every time.

There is another way that I like to use the template, especially when I have a new webinar.

But seeing as I already have so much in this email, I’ll save that info for another time.

However, you can just book a call with me to chat about it sooner if you want.

It’s your call— pun intended.


To your success,



P.S. My team and I recently created a free guide to building a strategic marketing plan.

Check it out.

It’s free. That means you have nothing to lose and everything to gain.

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