One of the highest-paid copywriters I know can’t spell…

This morning as I sat down to write this note I was reminded of a good friend of mine.

He’s an excellent copywriter who knows his niche inside and out.

Based on what he’s shared with me, he’s made upwards of $5 per word (so up to this point of this blog you’re reading right now, it would cost him $355.00 if he wrote it).

Now granted…

…there are plenty of copywriters who’ve made $10-35 per word and that’s awesome too, but can you imagine writing this blog in its entirety and being paid $2,185.00 for one blog?

That’s what my friend makes for some of his best jobs.

And here’s the funny part:

He can’t spell for sh*t.

But guess what?

That doesn’t matter.

Because spelling ain’t copywriting.

(At least not the important part).

Any simple spell-check tool and any editor worth their weight can solve that problem for you.

That leads me to another point:

If you think you have to do it all in your business, your odds of failure go up exponentially.

Thinking you have to execute on all fronts means you’re going to have to work way more hours than is healthy or productive each week.

The most successful entrepreneurs I know have realized what their zone of genius is and they focus on that.

Then they get help to execute the rest of it.

Take this blog for example:

While I personally did write it, I didn’t edit it, and I didn’t draft it in my blog marketing software.

My team members Alyssa and Carlo handle that for me and they’re amazing at what they do.

That keeps me free to draft this whenever and wherever I want.

I write the majority of my blog on my phone.

Someday I’ll have to time myself and see how many words per minute my thumbs can crank out. Lol.

But seriously, what are you doing ineffectively right now?

What mindset shift needs to happen for you to free up more time and space so that you can truly grow your business?

Long-term growth comes when we give up what we’re not good at (or even average at) to focus on our genius zone.

So, take some time today and reflect on your daily activities.

What can you give up in order to expand the growth of your company?

I’d love to hear your thoughts, so leave a comment and tell me what changes you’re going to make.

To your success,


P.S. Next week I have a very exciting announcement to make about a project I’ve been working on for over a year. Stay tuned!

Leave a Comment