How Do I Market Myself?

As marketing experts, we strive to serve our clients at the highest level. We do this by effectively promoting their brand, products and services. Many marketers and entrepreneurs fail to realize the importance of marketing themselves. After all, how will you drive clients to you without marketing yourself? 

Today, I’m going to show you how to effectively market yourself. 

Establish Your Brand

The first step in learning how to market yourself is by building your brand. What language do you use in your copy? What colors and fonts do you want on your website and social media posts? Who is your target audience? Where does your audience hang out? 

These are all crucial factors to know before promoting your brand. All new clients at Business Marketing Engine must complete a branding form during the onboarding process. This form highlights the client’s business model, ideal clients, the types of content they prefer and anything they don’t want to see in our work. 

That allows my team to have clarity on what they need to do for the client to serve them best. I would encourage you to complete a similar form or list for yourself. You should have full clarity on what you want to accomplish and how you want to accomplish it.

Put Yourself in the Client’s Shoes

I get it. It’s hard to figure out how to market yourself. Most of us cringe at the thought of taking headshots or writing a bio. In my experience, I have learned that you have to get out of your own head and put yourself in the client’s shoes. Ask yourself, what would I want this to look like if I was the client. This question can apply to your website, social media pages, blogs or anything else. 

What helps me is actually writing out a marketing plan for myself, just like I would for any other client. I outline what I want to accomplish, how I plan to accomplish it, and the results I want out of the campaign. Not only does this process keep me organized, but it allows me to see any potential issues with the campaign. 

Share Success Stories

At Business Marketing Engine, we rely heavily on our customers for feedback, testimonials and research. We use their experiences to drive future campaigns and promote their successes. You should be doing the same thing for your brand.

Show your prospects that you are a credible source by adding satisfied client testimonials to your website and social media pages whenever possible. You can even go a step further and interview them as success stories. As uncomfortable as it can be to put yourself in the spotlight, don’t be afraid to share your success stories. 

I often bring colleagues I’ve worked with on my podcast to share success stories. We can both promote our brand and build relationships within the entrepreneurial community. It’s a win-win. 

Don’t Be Afraid of Change

Your brand and vision may change over time, and that’s okay. My team will tell you that almost nothing is set in stone within our organization. We always strive to be as effective as possible, and sometimes that means making changes. 

If your website traffic is decreasing, consider giving it a design revamp or boost your SEO. If your prospects’ needs begin to change, your strategies should change to reflect that. Even something as simple as uploading a new headshot or updating your website bio can make a big difference. It shows prospects that you are always looking to improve. 

So, I challenge you to spend some time in the next few weeks to work on your brand, what you want to accomplish and how you can get there. Let people see all the great things you’re doing. Let me know what you think in the comments below and contact me with any questions. Here’s to your success!

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