I just released the 200th episode of my daily morning podcast, The Engine Builder’s Show.
And realizing how big of a milestone that is, I think I should share a few lessons I learned along the way.
So hopefully, you can see what it took to make it this far as you start your own podcast in the future.
If you’re interested, stick around.
On the other hand, if you want to reap the benefits and avoid learning about it, that’s fine too.
My team and I can help you with this so you can focus on your business.
That said, here’s the first thing that I learned…
1. It takes time to be successful and get results.
I’ve learned this lesson a thousand times, and somehow I always forget it when starting a new project.
But it’s true.
Success won’t come overnight.
However, it’s guaranteed IF you show up every day and continuously improve things.
After about 150 episodes of continuous improvement on my show, I finally saw a spike in engagement, watch time and listenership.
And those improvements didn’t change my show entirely.
They just enhanced it, and with consistency on my side, it worked out.
The second thing I learned was…
2. Recording and live streaming every morning is exhausting. (Shocker, I know.)
In the beginning, I did every episode of the show completely live.
Bright and early at 8 a.m., I would get up and speak to my audience about something new.
And while I always enjoyed it, it still took a lot of focus and energy to release educational and engaging content on a daily basis.
So I switched things up.
I started to do batch recordings instead.
Not only did that save me from being exhausted every day, but it also helped me focus more, link different episodes with themes and improve the show’s quality.
And you may be able to batch other things together like that as well.
It’s only a matter of what and how.
The last thing I relearned by doing this show is that…
3. You don’t have to develop a million new topics every day.
From your perspective, recycling the same topics may seem boring or even bad.
But here’s the thing:
The more you speak about one topic, the more people will hear it and get value from it.
After all, it takes a while for people to absorb things.
In school, I had to learn something three or four times before it clicked. And a lot of people are the same way.
So by repeating yourself, you can help them absorb and apply your lessons.
I’m not saying copy and paste everything.
However, it can serve you and your audience well to revisit some familiar topics.
And as always, remember you aren’t alone.
If you need help with developing or releasing content, my team and I are here.
Don’t hesitate to reach out.
To your success,