Ever heard the term “Win Win”? What heck does that mean?
I’m pretty sure that was my reaction to the term Win Win when I first heard it. Like a lot of other people that I know I grew up in a fairly competitive environment that taught me that winning was important. When we’re youngsters the concept of both people winning is a little foreign. As a kid “Win Win” just meant I was dancing around yelling “I win! I win!” after striking it rich in monopoly world domination. No one else won, just me.
What does Win Win mean in business?
I think that understanding “Win Win” in business is critical to our success. It’s the missing piece in making things strong and stable. Over the course of the years I’ve slowly started to realize that when I approach another partner in my industry it’s not about winning or losing, it’s about winning together. A competitive nature can be valuable in many aspects but it can also lead us down the wrong path if we aren’t careful. Win Win is about competing together with those that want to win the race with you. I’ve been incredibly fortunate to have some hugely successful winners in my life. Some of them are new and some of them have been helping me win for years now. Rather than explain the theory of Win Win any further I’d like to just explain what it means by sharing how I win with just a few of my incredible partners personally and with my business ZigZap.
What does it look like?
- Win Win with a vendor partner can mean that they make the profits they need and my company gets on time quality delivery of the product or service we need. Eric Eckman at US Signal has set a new standard of winning in the circuit delivery field for me this year. I love winning with Eric. He understands what it takes to deliver what a customer wants and needs.
- Win Win with a customer partner can mean that I can provide them a solution in an efficient and timely manner and out of that they gain stability and growth. I believe it also means taking the time to educate each other about how our businesses work so that we can effectively partner together to make solutions work well. David Valrose at DC Data Corporation chooses to win with ZigZap and I find that to be incredibly valuable both personally and professionally. Winning with David is always rewarding. His honesty in dealing with me and his drive to deliver on time solutions to his clients is inspiring.
- Win Win with your business partner means consistent and real honesty about challenges, frustrations, and positives in your business so that you can continue building and growing together. It means being willing to work hard at the relationship even when it’s hard. Lane Campbell has taught me this lesson very patiently and consistently in ZigZap and I’m honored to work with such an incredible man.
- Win Win with another vendor partner may mean that they are willing to invest in educating you about their product or trade extensively. As a vendor education of your clients can feel very risky because it often seems like your customer could walk away from you. Once they have the knowledge you impart to them what’s stopping them? You must be wise in who you educate, but contrary to what I expected, I’ve found that every time I invest heavily in education of a client they are even more loyal to me. Chris Buechler at BSD Perimeter is not only a networking genius but an incredibly patient teacher. Since Chris has chosen to win with ZigZap the Win Win between our companies has created some incredibly opportunities. Winning with Chris is incredibly satisfying to me and my whole team.
- Win Win with an affiliate partner can mean that even if you aren’t in the same industry you can refer some work back and forth and expand your market indirectly. When you find a reliable team member in another business sector it’s well worth the time it takes to work out an understanding and a clear relationship. Once you have that in place the opportunities are endless. Having someone like Brandon Cohen to send clients to when they need merchant processing setup or need their current costs reviewed is invaluable. I know that Donate Your Processing is good for my clients and our world. I know that my clients will be treated incredibly well by Brandon, and that they won’t find anyone more honest and sincere. Winning with Brandon is very rewarding.
Those are just a few examples of what Win Win looks like to me. The great thing about winning with others is that it never gets old. The more you strategize on how you can put a Win Win plan in place the more you and your whole team can benefit.
What does Win Win look like for you? Share your thoughts in the comment section. Thanks for reading, I’m honored that you’ve taken the time and I hope this post just like all the others has proven valuable to you.