Warm chocolate sauce is dripping on your tongue off the ripe red strawberry. You bite down and you can taste the sweet juice of the strawberry as it squirts out all around the chocolate covering. Fondue is a beautiful example of what creative writing, copywriting, and marketing should do for the user that partakes in it.
That single line made me think a lot about the simple question, what is an entrepreneur? Why can they create value with so little capital? What is the difference between being a one man shop, and an enterprise? What do entrepreneurs do that make them succeed in the long run? One of my favorite leaders of all time, Winston Churchill, said this about entrepreneurs: “Some regard private enterprise as if it were a predatory tiger to be shot. Others look upon it as a cow that they can milk. Only a handful see it for what it really is – the strong horse that pulls the whole cart.” Here are the top 10 reasons why I believe entrepreneurs succeed.