Each day it takes a lot of discipline and focus to do the right thing at the right time. There are two concepts that two brilliant people taught me about doing the right thing at the right time.
“Ship It” is what I have read over and over on Seth Godin’s blog. He always reminds me that it’s important to get the product out the door, to finish the project, and deliver on time.
“What are you doing right now to generate an invoice?” Is something that Chris Peer asked me every day I worked with him. It is a great question to ask when you need to get refocused. When working on something creative or managing multiple different projects it is easy to get lost in the creative process or overwhelmed with multiple tasks.
Use these two questions to refocus yourself during the critical hours and you will see more effective and timely results. If you can’t tie what you are currently doing directly to a product or to an invoice then it’s time to refocus your efforts to what is important.
“Concentration is the secret of strengths in politics, in war, in trade, in short in all management of human affairs.” — Ralph Waldo Emerson
